I’m a strategic digital product leader who loves taking great ideas and making them real. I work the entire product lifecycle — from the inspirational blue-sky ideation through the detailed deployment and measurement. I want to help build experiences that transform the way people interact in the world.

“A brilliant solution to the wrong problem can be worse than no solution at all: solve the right problem.” — Don Norman 

AKQA

I work with brands to transform their digital product offering. As part of a multidisciplinary team, I help translate strategic business objectives and customer needs into successful digital products. I’ve worked on projects that are purely digital in nature as well as those that combine digital and physical interactive experiences.

Group Product Management Director

2022 - Present

Product Management Director

2019 - 2022

Senior Business Analyst

2018 - 2019

Business Analyst

2016 - 2018

Razorfish

I worked closely with strategists, UX designers, and front-end developers to help redesign existing digital properties, or create entirely new digital presences for our clients. As functional analyst, I was responsible for the creation and ownership of requirements, particularly during the design phase.

Functional Analyst

2013 - 2016

Associate Functional Analyst

2012-2013